{"id":140,"date":"2022-04-07T15:03:47","date_gmt":"2022-04-07T15:03:47","guid":{"rendered":"https:\/\/darum.design\/?post_type=services&p=140"},"modified":"2023-01-30T16:54:13","modified_gmt":"2023-01-30T16:54:13","slug":"branding-identity","status":"publish","type":"services","link":"https:\/\/darum.design\/en\/services\/branding-identity\/","title":{"rendered":"Branding & Identity"},"content":{"rendered":"
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\n \n Branding <\/span>
\n \n & Identity <\/span>\n <\/h1>\n <\/div>\n
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\n \n \n Phase 1:<\/span>\n defining your brand identity <\/strong>\n <\/a>\n <\/div>\n
\n \n \n Phase 2:<\/span>\n building your visual strategy <\/strong>\n <\/a>\n <\/div>\n
\n \n \n Phase 3:<\/span>\n creating your corporate design <\/strong>\n <\/a>\n <\/div>\n
\n \n \n Phase 4:<\/span>\n delivering a kick ass corporate identity to you! <\/strong>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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PHASE 1: DEFINING YOUR BRAND'S IDENTITY<\/span><\/h3>\n

Defining your brand\u2019s identity is an essential first step when it comes to creating your visual appearance. I will guide you through defining your vision statement, purpose, mission and core-values.<\/strong> Together, we will work on your brand\u2019s personality, define your target group<\/strong> and talk about what interacting with your brand<\/strong> should feel like.<\/span><\/p>\n

This will be the foundation for all further design work<\/span>. Because design is more than just design: design is communication, design is personality.<\/strong><\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

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IUNO<\/h3> <\/a> <\/div>\n
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PHASE 2: Building your visual strategy<\/span><\/h3>\n

Next up: translating your brand\u2019s identity into design language. Based on your core-values, I will define design values that further communicate your purpose and ensure a holistic approach to your brand\u2019s personality. <\/span><\/p>\n

Alongside an analysis of your competitor\u2019s design systems, this approach will ensure creative as well as strategic concepts for your visual identity.<\/strong><\/span>
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SANDRA LOIDOLT<\/h3> <\/a> <\/div>\n
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PHASE 3: Corporate design & brand story<\/span><\/h3>\n

Corporate design is about storytelling<\/strong> \u00ad\u2013 because stories are the one thing people hold attention to.<\/strong> Connecting people to what you are about \u2013 that means having a clear message<\/strong> enhanced by evocative visual strategies<\/strong> and boom: we are ready to create an outstanding corporate design. Even better: We create a whole universe around your brand.<\/strong><\/p>\n

You\u2019ll have a clear story line, a logo, colour scheme, typography concept, design elements and more<\/strong> \u2013 and all of that working together like a swiss clockwork. Sounds amazing? Well, it is.<\/p>\n <\/div>\n

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SANDRA LOIDOLT<\/h3> <\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n